I’m sure everyone has been to a pizza shop, or fast food restaurant where they have those Coca-Cola touch screen machines. Well, those machines are very, very expensive. I don’t remember the dollar amount, but it’s pretty astronomical. They must be installed at night when no one is around, because of their complexity, and if I remember correctly, optic cables are used. Then after they are all set up, the Coca-Cola company gets direct information from the choices consumers make of their drink choices, and use that info from every place those machines are being used. Then they decide on which new flavor to introduce to the public, like Vanilla Orange, or Vanilla Cherry Zero, etc. Talk about high tech marketing.
I wasn’t one of the guys that installed them, as I drove tractor trailer for them, and I do consumer Coke when I have to choose a soft drink.