From the announcement: Key facets of the Revell/West Coast Customs partnership beyond the opening of the Revell Store include: · Multiple Revell “Make n Takes” at West Coast Customs’ Burbank headquarters starting in 2016 · Appearances by Revell employees on “West Coast Customs” to discuss shop or products · Revell mentions on the West Coast Customs website and other social media platforms that reach over 3.1 million users “Revell is a legend in the scale model world. I am sure many of our customers built Revell model cars as kids,” said Ryan Friedlinghaus, West Coast Customs Founder and CEO. “It’s exciting for us to partner with a company that encourages the next generation of car lovers to dream big by building their own customized cars in miniature.” As the relationship develops, Revell and Friedlinghaus intend to explore development of West Coast Customs-specific licensed model kits. The companies will also cooperate on a range of marketing, advertising and promotional activities.