Maybe the profile of the big market consumer matches their business case for the most part, cuz I don't see anyone here buying their Yenko Camaro, yet there is a market for that kit.
Anyway....I'm happy that they're finally are doing the '68 Coronet, let us hope that the numbers are so that it further encourages them investing in the enthusiast side of the "nostalgia" market, but in the meantime until something really shifts I'm fairly certain that they will continue to play both sides of the market and everything in-between.