Round2 has been "spicing" up reissues with things like pad printed tires, aluminum velocity stacks and inclusion of previously limited custom parts AND some newly tooled parts (grill for the ranchero), so they aren't just pumping out poop like the Walmart days AMT garbage.
The collector boxes, prints, and brochures are really cool too, IMHO.
They are doing what they need to do to make money - which is the whole purpose of their existence.