Postmodernism comes to SEMA

[Ace-Garageguy]

This year, one SEMA exhibitor obviously asked the question "why pay a bunch of stuck-up, finicky, artiste prima donnas well into six figures to get some outrageously beautiful custom car built to draw attention to your product line, when for far far less money (and in the best everyone-gets-a-trophy tradition) you can buy a burnt-out hulk of what USED to be a $200k vehicle, slam a set of wheels on it, and garner just as much notoriety?

If the idea takes off, and me-too me-too marketers all begin a-scurrying to copy it, we should see a SEMA show next year exhibiting a lot of the cars that burned in the California fires just recently.

https://tiremeetsroad.com/2018/10/31/forgiato-wheels-brought-a-burnt-maybach-to-sema-so-i-guess-anything-can-get-in/

[Dave Ambrose]

Derridean deconstruction finally meets popular culture. 

[iamsuperdan]

There are a lot of automotive trends and styles I don't understand. Not my style, but I respect the time and effort and thought that goes into them.

 

This is not one of those times. Ridiculous.

 

[Phirewriter]

Ridiculous, perhaps. But as YouTube videos of show coverage and highlights continue to be posted, this car seems to have certainty garnered more than mild interest.

Edited November 14, 2018 by Phirewriter

[Joe Handley]

I thought I saw one of the people from Forgiano say they rented it for the weekend, the scrapper wanted to charge them $10k for that carcass just for this show. They did get a bunch of attention at their booth with it though, that's what's important at these shows.

[restoman]

All that effort and they put those ugly wheels on it?

[89AKurt]

Clever marketing, *almost* makes those ugly wheels look good.

[Russell C]

But is it art?

[Joe Handley]

1 hour ago, restoman said:

All that effort and they put those ugly wheels on it?

As the saying goes, "Money doesn't buy taste"

[mikemodeler]

Didn't make it over to the SEMA side this year but heard that the builds are getting more extreme as Bill stated. Not surprised someone had the idea to use a burnt out supercar and spend WAY less money, but as others have said, those wheels DIDN'T improve the look. To each his own.

[Jantrix]

No such thing as bad publicity. Or so they say.

[Mark]

I'd like to know who had the brainstorm to revive the Maybach nameplate...

[Anglia105E]

I like the two stacked up Pontiacs..... if that is what they are, Russell?

David

[Motor City]

This '72 Eldo convertible that my brother saw in a junkyard recently would have been a cooler choice.

[bbowser]

Wow!  I'm speechless.

[Russell C]

11 hours ago, Anglia105E said:

I like the two stacked up Pontiacs.....

Surfed across those years back, a demented 3D computer art guy. There's more where that came from:  http://www.chrislabrooy.com/auto-aerobics/

[THarrison351]

Umm....no..