I will play Devil's advocate. We focus on the car side of things. I have seen lots of kids buying Gundam kits and war gaming figures in my LHS. I have even overheard one of the employees tell someone in the store that those sections of the store is where most of their money is made. There are kids in the modeling hobby, they just found their own niche. We can hope that they gravitate to the car side as their interests change. There needs to be something in the car aisle that appeals to them when that happens. We, on this forum, are a small concentrated percentage of the market. There are lots of builders out there they do not know this board exists and there are those that do not care. How many of us commit to buy 10 kits a month at our LHS? If we all did that, then we may have a larger voice in what should and should not be built. We are a fraction of the overall market. I just don't know what that fraction is.