This kit has some great box-art, bought it because of it, back in the day. (still remember the full page ads in the German modelkit magazine Modell-Fan)
But now in this day and age I always wait for the internet reviews.
Still, I think good box-art is useful for the "window shoppers" not so much for the e-commerce consumers.
I once asked a representative from a model company, if they could do a test by releasing the same kit with two box-arts and follow which one would perform better, he said the exercise would be to costly. Think now even more then then, because at that time, the big box stores were still selling model kits.
Photo courtesy from oldmodelkits.com
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http://www.oldmodelkits.com/index.php?detail=21522