This is a very Astute Observation. For me the Decals and Tires are where the Value Added part of the equation comes from. For Many others too, I am sure. But, I do get tired of "Original Instruction Sheets' when Many of the Ertl Instructions are are leaps better, with better colour call outs and clearer and cleaner assembly drawings. Since I was buying new AMT kits from 1977 to the 2000's in quantity, the 1960's boxart usually leaves me cold. I'm all in for Nostalgia, but the target buyers are now 70-80 years old. They are the ones who remember seeing this box art on the shelves. I'd like to see them use some 1970's-1980's boxart, if the want to grab MY memories of old AMT kits.