The cost is not an issue for me as I have a large stash of kits. If there is something new I want I will get one. Besides using coupons another solution is work a deal with your local hobby shop if you have one. When the new Revell 29 roadster came out I got a case for about $18 a kit with tax. If you don't want that many see if you can several other modelers to buy with you. There have been many threads about the economics of model kits and those factors aren't going to change. You need to be creative ifyou want to save money.