I like looking at trucks like this one and seeing it in a proper setting and time period. This is what brings a question to my mind looking at the photo. What is catching my eye is the color highlights on the body panels of the truck and even a couple of the cars in the background. I don't think colored photographs were all that common at that time. They did exist but not with the quality we are used to seeing today. This leads me to believe that this may be a "colorized" old black and white photo. Should this be the case they did a great job overall, but the tops of the front fenders on the truck almost look like a color shifting paint with red highlights on the driver's side dark colored panels and the two cars parked behind the truck have much the same effect.