Sounds like, what Bill caught early, is that it would be a website just to sell adds based on traffic. Would simply position it so that it showed up at the top of any "google" search. You click the site to check it out, because it came back in the top 3 suggested sites from your search. Your clicking and checking out the content on the site generates money for the site owner because there are paid ads all over the site. They will create or steal content (articles, photos, etc...) to make it so any number of random words or search directs you to their site. Technically, it is a legitimate business model in today's internet/tech driven society. Not the most ethical way to make a dollar, but generally it only costs us our time. ModelKitBuilder - I don't think this anything that the majority of the folks on this site are willing to help you with.