There may be a market for this kit at this price. I recently sold three original JoHan kits on the auction site, and the least expensive one was the '69 SC/Rambler, which was a sealed kit. It sold for $99.00. An original open box '71 Olds Toronado kit sold for $129.00, and an original flat box '64 Rambler hardtop kit with a few minor issues sold for $132.48. If this new company can sell enough, then maybe their future products could be presented at a less expensive cost.