I think they are inflating the MSRP on some of these kits. In most cases with the cars and pickups their MSRP is higher than the HL stores in this area. One example is the '61 Pontiac Catalina, which is of interest to me, can be purchased at $27 something at the local hobby shop with no discount. There're several others such as the Galaxie '48 Aerosedan that also can be purchased for far less locally. That said, if someone is living in an area that isn't serviced by a good hobby shop then this could be a good deal since you don't have to drive all over creation trying to find what your wanting.