Ace I totally agree. Going to electronic format would help get the magazine back on track. A while back Gregg said it cost $10k to print and mail the magazine(with recent costs going up no doubt more). With the new subscription rate that means there has to be 333 new subscribers to print 1 issue(not the way to run a magazine.). I doubt that there are many advertisers with the current status so there is little support from that.
Even without printing the magazine cutting the number of issues to 3 or 4 a year would be less of a burden on Gregg and help get things back on track.
As far as paying for the site it has to be something more than what we get now. Most are not going to pay for something that's always been free.